San Francisco based Sugar Publishing, a social network and group of women-focused blogs that we’ve covered since late 2006, is announcing the acquisition of ShopStyle, an ecommerce site, this evening. The price is not being disclosed.
Sugar says they will integrate shopping into editorial via widgets that allow readers to buy items directly. Combined, the company’s claim 5 million unique monthly visitors.
Sugar Publishing is also changing its name to Sugar Inc. The company is backed by Sequoia Capital and NBC Universal. See our recent coverage of Glam, a competitor.
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