Baidu Launches Video Advertising Program

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China’s largest search company Baidu has launched a new video advertising program as part of a program to strengthen its dominant position in the worlds second largest internet market (by users).

“Baidu TV,” the result of a partnership between Baidu and Ads it! Media Corporation, will provide advertisers access to approximately 160,000 China based websites participating in the Baidu Union program, Baidu’s version of Google Adsense, with a potential audience of 140 million people.

Under the program publishers are able to chose where they can post video ads.

The NASDAQ listed Baidu has a market cap of $7.97 billion, up from $5.73 billion when we last mentioned Baidu in August, a 39% increase in their stock price in just under a month. Baidu holds a 55% share of the Chinese search market.

(in part via WSJ)

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