The take up of social networking services among over 50′s would appear to be not booming at nearly the same level as the birthrate of the United States in the 50′s and 60′s, with news that Eons has shed 24 staff members. Another twelve employees have left “voluntarily,” bringing the total headcount reduction to around 50%.
According to a report on Xconomy, Eons founder Jeff Taylor, who is too young to use his own site, “called together his remaining staff and engaged in a moment of remembrance for the 24 colleagues he had just laid off…in a dramatic, sobering, but ultimately healthy and air-clearing scene.”
Eons launched in August 2006 with a over 50′s focused social network that included an obituary feature which Michael Arrington reported as seeming “both gimmicky and somewhat distasteful.” The Obituary section includes notable deaths and additional features like deaths near your location “all tastefully wrapped in funeral home, medicare and netflix (?) advertising.”
The sector is far more crowded than when Eons launched, with sites such as BOOMj and others attempting to deliver are more friendly version of MySpace and Facebook to seniors.
Sequoia Capital and General Catalyst, who have invested $32 million in Eons over two rounds, are said to have demanded the restructure.
Update: Here’s a look back on their original ad campaign:
Thanks Mike Blair