Propeller Will Be The New Netscape Digg Clone

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propeller.jpgAOL has announced that Propeller.com will be the new home for the Netscape social media experiment. What was once considered a possible Digg-killer is now relegated to the backwaters of AOL.

In a statement, Tom Drapeau said that AOL was “working hard behind the scenes to ensure a smooth transition before we officially launch at this new destination,” which given the site isn’t live yet is code for we eventually found a spare domain to rid ourselves of our Digg clone.

It might be too early to Deadpool the Netscape Social news experiment yet, but without the type-in traffic and brand recognition of the Netscape name, the whole idea will struggle to survive; after all the Netscape name, and previously Jason Calacanis’ evangelism was really all the site had going for it. I’ve heard some unconfirmed reports that since the initial announcement the site has been bleeding staff and contributors as well; I give it 12 months max, or AOL flogging Propeller off during this time for a fairly low sum.

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