Who needs a personal shopper when you can save the trip to the mall, and browse on your mobile handset instead? Dialogue Communications has just announced the launch of 2shop4, the U.K.’s first mobile shopping mall, where users can buy products through the mobile Web using simple text codes. Send a keyword or code to 84777 and you can receive a Buy-Now WAP advert, which will allow you to select a product and pay for it securely on your phone. Payments can be made with various credit cards and even PayPal.
“2shop4 is pushing mobile shopping into a whole new area,” says Guillaume Peersman, U.K. managing director of Dialog Communications. “Before this service launched, buying on mobile was very limited and this service will bring a whole new dimension to mobile shopping. Dialogue is very excited about being involved in such a forward thinking project, as we pride ourselves on our innovative attitude in the mobile market and 2shop4 most certainly is that. Working with Evevoy, we believe 2shop4 will provide shoppers with a truly unique shopping experience.”
OK, so don’t plan on boycotting the mall just yet. 2shop4 will be launched in the U.K. in October and there are plans to bring the service globally in 2008. Until then you better plan on waiting in line like the rest of us.