A new report from research firm Frost & Sullivan predicts that next generation mobile networks, customized multimedia content and user-generated content could drive growth in Europe’s saturated mobile communications market. According to the study’s findings mobile operators investing strongly in next generation mobile networks and deploying HSDPA networks across Europe. These networks will boost the adoption of user-generated and other multimedia content.
“The mobile market in Europe is reaching saturation and maturity and is ready for innovative challenges,” notes Frost & Sullivan. Research Analyst Saverio Romeo. “These challenges, namely next generation mobile networks, customized multimedia content and user-generated content, can combine to provide fresh impetus for growth in the mobile industry.”
The study also found that there would be challenges, especially as mobile penetration exceeds 100 percent in some European nations, and the growth rate could be at a slower pace than in the past as a result.