I realize this has nothing to do with the story, but Dada reminded me of the popular song by Trio
Sony BMG and Dada have joined forces to bring next-generation Web and mobile entertainment services that combine a broad range of music content that includes ringtones, video ringers, games, images, themes, full-length audio tracks and video. Previous offerings by Sony BMG and Dada will act as a platform to users where they will build a one-stop-shopping-like social network that includes popular features already showcased at Flickr, YouTube, eHarmony, CrunchGear, and MySpace with user-generated content. All in the palm of your hand. I’m shivering in anticipation. Oh wait, that’s just the AC. Nevermind.