Looks like hotshot startup Joost is gaining even more credibility as a true alternative to standard television. It just struck a deal with VH1 that will allow Joost to showcase the new series “I Hate My 30s” a full 10 days before it even hits TVs around the country. With over 500,000 people using Joost, VH1 knows this is a great way to attract people to its programming.
The deal also puts the pressure on other companies like YouTube to start making deals and partnerships with channels. Would you rather watch Days of Our Lives on your regular TV during the daytime or have the power to fire up Joost and watch your favorite prime-time shows? Thought so.
Joost to offer exclusive early look at VH1’s “30s” [Reuters]