The Rise Of The Prosumer

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Mark this word in your mental diaries: Prosumer.

The word is a combination of producer and consumer that perfectly describe the millions of participants in the Web 2.0 revolution.

It’s not a new word, but it’s a word that will become the norm in the coming years. It’s already being used by companies such as Sony to describe users of video cameras.

Earlier in the week, Read/Write Web featured a video from Davide Casaleggio where Prosumer is featured strongly. Video as below, other highlights include world domination by Google in 2050 and Lawrence Lessig becoming US Secretary of Justice in 2020 and declaring copyright illegal. I’ve not been able to get Prosumer out of my head since watching this video so expect it to be dropped regularly in future posts.

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