Apple Opens Online Outlet

appleoutlet.jpg

Seriously, I can’t stop blogging about Apple’s goings-ons this week. And it’s not my fault, the company just keeps doing stuff. I can’t keep up. Take, for example, the quiet launch of a new store on Apple’s website. Gone is the “Hot Deals” section, being replaced by the Apple Outlet. It serves the same general purpose as the Hot Deals section of the store, but is now more easily navigable. We like it.

The deals are still there, like a Refurbished iMac 24-inch with a 2.16GHz Intel Core 2 Duo processor, 1GB RAM, and a SuperDrive for $1,699, shipped. That’s tight.

We’re a fan of refurb electronics. Having worked at a big-box retailer for years, I personally found out that refurbed products are tested more rigorously than new, and have the same warranty. So unless you’re sketched out by the idea of someone previously fondling your iPod, it’s a great place to get your gear.

Apple Outlet [store.apple.com]