The big guys are really starting to focus on personalized home pages, where Yahoo dominates and Google is coming on strong (by adding a link from the Google.com home page). Google says their personalized home page has been their fastest growing product over the last few fiscal quarters. Pageflakes and Netvibes are two notable startups in this space.
Tonight Yahoo is announcing a few enhancements to the recently relaunched My Yahoo: a new calendar module, a My Netflix module that uses the Netflix API and an update to the Yahoo Bookmarks module.
The calendar module has read/write functionality (as it should). My Netflix lets users see what movies have recently been released on DVD, the movies in your queue and movies you have at home. The main addition to the bookmarks module is the ability to add new bookmarks directly from the module.
The new features will be rolled out on Thursday. Screen shots are below. The first one shows the calendar and netflix modules.