Target may start carrying Apple TV before the end of the month, joining Best Buy as the only two retail stores selling Apple’s multimedia streaming device. So says AppleInsider at any rate. The current idea is to dedicate a large portion of electronics department floor space to Apple TV, showing everyday consumers (’cause that’s all these companies see you as, consumers) its mighty power.

AI also mentions that, well, Apple TV isn’t selling. A Best Buy rep (admittedly just one, which may not be a wholly accurate representation of the situation) said that it wasn’t “selling too well at our store.” I always had a feeling that Apple TV would be a little more niche than Apple would prefer.

Target stores to pick up Apple TV [AppleInsider]