While Europe already has the LG Prada phone, LG’s homeland of Korea had to wait until today to see its official announcement. For its home market, LG adds support for DMB-TV, digital TV broadcasts that Korea just loves to pieces. That explains the big antenna seen here. Other than that, the specs are the same as the Euro Prada: 3-inch touchscreen, 2-megapixel camera, etc. Prada’s supposed to be the iPhone’s main competitor, and, if that’s the case, Apple has little to worry about.