Bell & Ross Blue BR01

John Biggs

Biggs is the East Coast Editor of TechCrunch. Biggs has written for the New York Times, InSync, USA Weekend, Popular Mechanics, Popular Science, Money and a number of other outlets on technology and wristwatches. He is the former editor-in-chief of Gizmodo.com and lives in Bay Ridge, Brooklyn. You can Tweet him here and G+ him here. Email him directly at... → Learn More

Tuesday, April 10th, 2007

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The Basel show is going on this week — it’s a big watch show in Switzerland where the pashahs and Captains of Industry send their buyers to pick up a few $100,000 trinkets. One stand-out item is this updated Bell & Ross BR01 Instrument Series watch. It’s an automatic timepiece with a honking big case and blue luminous hands. If you have to ask how much it costs, you can’t afford it.


Product Page via WristWatchReview


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