Watch geeks, rejoice. That vaunted name in timekeeping, Timex, is creating a new line of high-end, $500 watches. The 300 series has a perpetual calendar, the 500 series has a second time zone, and 700 series has a stopwatch, second time zone, and compass. They will also be introducing mechanical watches for the snobs out there.

This is really a great move for Timex. Citizen and Seiko are leading the charge in creating high-end watches for folks who might not actually think of buying a high-end watch and, in fact, most watch sales are in the high-end anyway. The days of crappy quartz watches are over simply because people don’t wear watches anymore. The only way to stay afloat is offer aesthetics and features over price.

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