HD Video Sales Still Slow

Monday, April 9th, 2007

Biggs is the editor of TechCrunch Gadgets. Biggs has written for the New York Times, InSync, USA Weekend, Popular Mechanics, Popular Science, Money and a number of other outlets on technology and wristwatches. He is the former editor-in-chief of Gizmodo.com and lives in Bay Ridge, Brooklyn. You can Tweet him here and G+ him here. Email him directly at john@techcrunch.com. → Learn More

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This data might be a little biased — it was commissioned by Sony — but according to a Nielsen VideoScan Blu-Ray is outselling HD DVD by 9 to 2, with only The Departed in the HD video top ten.

Among the numbers revealed: as of March 18, VideoScan put the cumulative number of Blu-ray titles sold since the format’s inception at 844,000 units, versus HD DVD at 708,600.

Strangely enough, HD video sales hovered around 1,000 pieces per week, on average, with Babel selling 880 pieces during the week ending 3/18/2007. What does this tell us, in general? That both standards are feeling the pains of introducing a new media, both standards are selling, but not well, and that the war is far from over.

Sony Report Reveals First Look at Absolute Blu-ray and HD DVD Disc Sales Figures [HiDefDigest]

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