In a jab at Apple CEO Steve Jobs’ ability to capture the world’s attention every time he announces a new product, the Onion reports the introduction of the new Apple iLaunch in an article titled “Apple Unveils New Product-Unveiling Product.”

The iLaunch is a product that will “revolutionize the process of unveiling new products throughout the world.”

This is, of course, a joke. The Onion has a history of taking shots at hot companies just when the hype is going overboard. See, for example, their previous article on Google Purge, a non-existent product that will “destroy all copyrighted materials that cannot be searched by Google” and which noted Google’s “buildup of a vast army of laser-equipped robots.”

The Onion says of iLaunch:

Described in its patent filing as a “hype-generating mechanism with fully integrated Mac compatibility,” the iLaunch is powered by Intel dual-core processors optimized to calculate a product’s gravitas. Apple claims the iLaunch can garner the same amount of press attention as a major scientific discovery, high court ruling, celebrity meltdown, or natural disaster at 200 times the speed of a traditional media-fostered launch.

Just go read the article…I love the last paragraph about the Microsoft clone, called Launch-O.