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Hummer Launching Mobile Brand

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Nothing gets more American than driving a Hummer with some McDonalds in your lap and some Steve Miller Band on the stereo. And since we Americans love our cellphones, it makes total sense that Hummer is starting a mobile brand with Modelabs Group. The two companies are partnering to design, produce, and market a line of mobile phones and accessories, as well as “on-device” services.

So what’s Hummer going for? According to them, rugged, luxury items that are designed for high performance environments. I suppose this would be something like a toughened Nextel phone or something of that nature, but the description is very vague at the moment. Expect to see a North America launch around Q2.

HUMMER to launch mobile phones and accessories [Engadget Mobile]

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