Yahoo! Mobile Serves Ads and Go Goes Gamma

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Yahoo! made three announcements today at 3GSM in Barcelona: the release of Yahoo! Go mobile 2.0 (Gamma), pre-loading on LG handsets, and the launch of its mobile ad network. Yahoo! Go is the mobile part of Yahoo!’s three screen initiative to optimize their services for PC, TV, and mobile.

Yahoo! Go is a downloadable application that gives users access to search, maps, mail, sports, Flickr, news, finance, entertainment, and weather. The application is accessible on over 100 mobile phones, but the new LG deal means it will also come preloaded on many of their new phones.

Yahoo!’s launch of their mobile advertising platform for m.yahoo.com will take place in over 19 countries covering Europe, Asia, and the Americas. The ads will run close to the top of the browser page, allowing users to click through for more information.

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