According to the New York Times and Yahoo the future of web advertising is here in Britain!
“Online advertising is racing ahead in Britain, growing at a roughly 40 percent annual rate, and is expected to account for as much as 14 percent of overall ad spending this year, according to media buying agencies. That is the highest level in the world, and more than double the percentage in the United States.”
“The U.S. is so far behind,” said Terry S. Semel, the chief executive of Yahoo, in a recent speech in London. “It’s certainly lagging the U.K. by at least a year or two.”
So it’s very timely that the theme of the next mashup* event will be on Advertising 2.0 – hear how online advertising is evolving, becoming personalised, targeted and relevant. Learn what this means for online services, media businesses, marketing departments and how personal publishing, social networking and digital lifestyle aggregators are evolving to provide highly effective marketing platforms.
The Speaker, Panel members and Contributors are now finalised. The panel includes Michael Bayler, Co-founder and Creative Director, The Rights Marketing Company. David Burrows, Head of Ad Technology, Yahoo! Europe and Esther Dyson, “editor-at-large” CNET – the full list of speakers and panelists is available here.