PostApp launches WidgetBox, a marketplace for widgets

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Stealth start-up PostApp announced at Thursday’s SuperNova Connected Innovators session the launch tomorrow of WidgetBox, its new beta marketplace for managed web based widgets, and $1.5 million in funding from Hummer Winblad.

If you like widgets, there’s about to be a whole lot more of them available for use in your blog or profile page. If you’d like to develop widgets and have some one else deal with the details, this could be for you. If you’re unfamiliar with widgets, see the “community powered search” box on the right side of TechCrunch – that’s a widget. Videos, slide shows, music players and news tickers that can be dropped into web pages are common types of widgets.

PostApp is headed and B2B veterans Ed Anuff, Giles Goodwin and Dean Moses. The company debuted its first offering, an eBay widget, in partnership with Typepad at the end of March.

PostApp will manage the process of turning web services into widgets that bloggers, social network users and others can insert into their pages. Outside developers will create web services, submit them to PostApp for transforming into widgets and content publishers like bloggers, auction sellers and social network users will select the widgets they want from the WidgetBox marketplace. The service will also manage the money for widgets that involve financial transactions like affiliate links or subscription, though developers will have first say in determining the business rules of their projects. PostApp will act as a master affiliate or subscription center, as appropriate.

As the number of photo, video, eCommerce and calendar widgets available online proliferates I can’t help but think that a central place for lots of widgets sounds like a good idea. I also hope that this will make it easier for developers to create other kinds of widgets, as the choices out there can feel pretty stale.

One of the first highlighted widgets will use the Yahoo images API to insert contextually relevant images into any website. RSS will be the basis of many, but not all of the widgets. If you love RSS as much as I do, you can probably imagine almost any information being delivered by feed and thus displayed in a widget. If an interesting variety of feeds are widgetized and then mixed with intermittent contextual advertising – then everybody wins. I’ll eagerly await the widgets of the future.

  • http://www.bestroulette.org/ BestRoulette

    Looks pretty cool the idea, i hope works.

  • http://www.azpowerball.net AZPowerball

    I like it

  • http://www.fastforwardblog.com Paula Thornton

    One of the best UIs for this sort of thing — the question is, how valuable is this sort of thing? Or better yet, how actionable is it?

    There are a number of issues here: 1) if you use it for E2.0 the higher value isn’t just w/ideas — there are questions, events (‘review this before…’), issues 2) Voting isn’t always appropriate.

    I know the vendor has a number of ‘pieces’ that fit together, I’ve not been able to figure out if they fit together well or just how flexible they all are for various business models or applied focus.

  • http://www.digiredo.nl Erik

    Does anybody know how they compare to Salesforce Ideas?

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  • http://bhc3.wordpress.com/2009/03/30/think-companies-can-do-more-with-ideas-me-too-im-joining-spigit/ Think Companies Can Do More with Ideas? Me Too - I’m Joining Spigit « I’m Not Actually a Geek

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    […] popular in CRMs. SalesForce.com recently launched Twitter integration and there are several collaborative enterprise software providers offering innovative wiki products in the enterprise space. eTouch System’s […]

  • http://www.tradeyourasset.com/ Asset Management

    Let me try it. The Southwest Airlines and Walmart are reliable names. So, I hope the results will be positive.

    By Asset Management

  • http://www.techcrunchit.com/2009/09/17/spigit-launches-integration-with-microsoft-sharepoint/ Spigit Launches Integration With Microsoft Sharepoint

    […] SharePoint, letting enterprises place this data in the cloud, behind the firewall. Spigit’s products help businesses and teams contribute ideas, offer feedback and evaluate concepts to streamline idea […]

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  • http://www.homemagazinerack.net home magazine rack

    what is spigit?

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