Yahoo! Answers unveiled a new promotion today called “Ask the Planet,” where celebrities, notables and allegedly interesting people will pose questions that users will answer for a chance to win prizes. The celebrity line up is high-profile and should garner a lot of attention.
Questions will be posed to users by the following:
It’s called Ask The Planet, but the company claims that it is legally prohibited from give prizes to anyone outside the US. That’s liable to raise some ire. In fact, for having a name like that, the campaign seems pretty US centered. Likewise, in the spirit of mass page views – I mean scientific inquiry, it appears that the winners will be selected at random and users are encouraged to offer more replies for greater chances to win. The company plans to plaster ads for the campaign all over the US. None the less, looks like an interesting campaign that’s liable to raise the profile of Yahoo! Answers significantly. Is asking your audience to all throw their answers in a hat the best way to solve the world’s most vexing problems? Call me cynical, but I’m not sure it is.