I wouldn’t say there are “millions” of CRMs. There’s Salesforce and, maybe, SugarCRM and that’s about it. The market is actually pretty void of decent options.

Looks like a “me too” product without any reporting. I am not sure I would describe that as disruptive. There is nothing innovative here.

I’m with you

in the video looks pretty cool!!!

Hi guys, thank you for your comments. I’m Esteban and I work on dashboard. We have been live for 8 days and we have got a lot of people signing up to try our app. As well mentioned by Leena (to whom I’m tremendously thankful), we are in the early stages of a pretty innovative lead management system. Obviously, we are missing some important features that we are going to be adding soon. Please follow us on twitter @getrealordie as we are going to be updating it frequently.

On a different note, I wanted to make a clarification, we are not a CRM, we are a Lead Management Platform. While I think a CRM is more appropriate for “post-sales” activities, a lead management application like ours is better suited for “pre-sales” activities.

Again, if you have any questions or concerns, please feel free to contact me. BTW, you can try our app for free at LeadsIntoDeals.com

What did you use to make the video?

@Esteban: I think your definition of CRM differs from everybody else’s. In the minds of everyone I’ve ever talked to about this topic, CRM and “lead management” are equivalent.

CRM may encompass post-sale activity, but its primary focus is keeping track of leads and trying to convert them into customers.

You could emphasize that your solution focuses on the “lead management” end of the sales cycle, but I think the supposition that your product doesn’t fall into the CRM category is a bit of a stretch.

@pwb – Soho, Pipeline, Salesforce, Highrise, Leopard, Heap, Noradi … I’ve seen at least a dozen more … there’s such a dizzying number of web-based CRMs out there that I suspect some of them might somewhere be a diamond in the rough, but I’ve tried out so many of them that I’ve grown cynical.

I’ll add there that I was one of the ones that tried out Dashboard right off the bat and it looks promising, so I’ll keep an eye on it, but it’s not yet ready for us to use for our main CRM needs.

IMO, this one is good for small companies who don’t want all those unnecessary features of SugarCRM and likes.

$25/User isn’t a bad price.

They may have to start with a Free users strategy like google Apps or Zoho.

I was comparing various options for SMEs (coz I wanted to use one). I was impresses with salesforce.com . All the features I need at $99/user/year -

http://www.salesforce.com/products/editions-pricing/group-edition/

[...] Dashboard May Not Be Just Another CRM (techcrunchit.com) [...]

Justin: CRM is a term that pre-dates software based sales force automation or lead management by several decades. It’s a process and an approach, not a specific tool. While over the last decade the acronym has gravitated to the SFA or lead mgmt application world, in the greater sense of the term, it’s still Customer Relationship Management. And let’s not forget that a customer isn’t a customer until after the sale is closed.

Lester Wunderman from about 1955 onward evangelized a 360-degree relationship marketing process that for the first time gave the post-sales process the attention it deserved. And if you look at pretty much every CRM _application_ out there, it’s about the full lifecycle of LEAD > PROSPECT > CUSTOMER > (ongoing relationship!)

That said, I would agree with the authors that their solution is lead management-focused, and lightweight by design. Looks like it does what it’s supposed to do based on my beta trial that I’ve played with.

+1 for simplicity.

This product/company wont last in this market. Any quality CRM solution Sage, SF.COM, Commence CRM all have very good lead qualification and lead management systems built into their CRM solution. Maybe at the very low end or free they may get some traction, but their in nothing here that several other guys don’t already provide.

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