Tagworld

A Profile of Tagworld

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TechCrunch – After 5 Months

Santa Monica based Tagworld has been quietly beta testing its product for a few months, and officially opened its doors earlier this week. They now have 75,000 members and are growing by thousands per day. The funny thing is that I had never heard of them before last week when I was contacted by Carmen Hughes of ignitepr for a preview.

Tagworld is a huge project. At its core it is a blogging platform, and at first glance it appeared to be a sort of advanced Myspace or Tagged – a blogging platform that would ultimately appeal to teens and college students as its core market. But after meeting the founders and getting a first hand look at the deep features, it’s clear that it is more than just the next teen blogging hangout. There are advanced features that will appeal to a much larger audience.

The site is still rough and a number of features are buggy. But given their early subscriber growth, it appears that they are on to something interesting.

Tagworld was founded by Fred Krueger and Evan Rifkin, two serial entrepreneurs who’ve had a string of successful liquidity events. They’ve self funded Tagworld, which is six months old and has 20 employees.

The site is going to try to own just about every web 2.0 experience of its users – blogging, bookmarking, photos and other media files, file storage, and tagging. They say they are going to have open data in and out, meaning if a user is really attached to say, Flickr, they’ll be able to integrate with those photos seemlessly. And they’ll have RSS and APIs to send data out. But their clear goal, as Fred said when we met, is to replace del.icio.us, flickr and blogger (among other services) for its users.

All features are free to users (other than extended file storage); Tagworld makes its money from integrated advertising.

Blogging

Tagworld has a solid blogging platform that is based on user-included widgets (posts, pictures, tags, friends, media player, maps, etc.). Designing the site is done through an Ajax interfact that allows dragging and dropping for quick organization.

The platform is based on widget objects. There are a bunch of widgets that have already been included (such as those mentioned in the paragraph above), and there is an API for third parties to create their own and share them on Tagworld.

Blogs are easily customized by users, and more advanced users can take full control of the html as well.

Tagworld has an advanced wysiwyg tool for editing blogs, including adding photos (resizing, positioning) and media files.

Social Bookmarking

A social bookmarking feature is included. They do not yet have a bookmarklet but the core functionality is on the site. Tagworld automatically takes a small screen shot of the page as well and includes it with the bookmark metadata. Bookmarks can be tagged, and shared or kept private. They are also building integration tools with other bookmark services such as del.icio.us.

Pictures and other Media

Tagworld has a decent tool for uploading photos. There’s a great flash module for showing off photos on the home page.

Uploading media files is also easy, and there is a media player module to play video and audio files on the home page. Fred and Evan say that they will also have flickr integration into and out of tagworld for users who do not want to switch.

File Storage

They are still ironing out the details on this feature, but Tagworld is allowing a full gig of file storage. These files can be tagged, searched and integrated into the user’s website very easily. Uploaded media files can be played on the home page/blog by integrating it with the player widget.

The first gig is free. They plan to charge “at cost” for additional storage.

Tagging

Everything on Tagworld can be tagged. People, posts, pictures, media files, other files, etc. Combined with search, it’s a very useful way of finding content.

There are other nice touches as well. Search is well integrated with personal and community tags. RSS will be available soon. And they’ve done some interesting things with Ajax, such as a slider control to increase or decrease the search results shown on a page.

Tagworld is not for everyone, but it may be for the mass consumer that is just starting to jump into web 2.0.

I just checked the site. In the time it took me to write this profile, Tagworld added another 1,500 users. In the end, customer acquisition and monetization is all that really matters.

  • Eck

    I still can’t see what any of this has to do with enterprise IT, but at least this was interesting!

  • gregorylent

    change goes from the bottom up, it does not matter who is elected, americans mostly don’t want change… hence, more chaos is necessary

    bloggers, media, less important than ever

  • http://blog.stealthmode.com francine hardaway

    I’m afraid I agree with GregoryLent above. I have been blogging my butt off about what’s wong with the country, and talking about how McCain has screwed Arizona for the past 25 years and how all the prominent AZ Republicans who are not the far right hate him as loud as I can, but it falls into a black hole.

  • PXLated

    Agree with Gregory and Francine, most of my friends/family/etc (outside of the diehard left/right) aren’t comfortable with change and aren’t paying much attention. Maybe that will change a little closer to Nov. but it’s a world of disinterest right now.

  • http://politics.drumsnwhistles.com Karoli

    My family and friends aren’t paying attention to much either. But they do pay attention to what I say, and what I say is shaped from conversations I’m having in real time out of real events. My influence in those arenas is part of the bigger picture, vis a vis politics.

    I don’t have to have my family and friends on identi.ca or Tw&tter for it to influence them. It does, by virtue of what I take away.

  • http://wyman.us Bob Wyman

    Search is for research. Track is for monitoring. You learn from search, you react to track.
    Search is “retrospective” in that it takes a current concern (the query) and applies it to documents discovered and indexed in the past. Track is “prospective” in that it looks to the future — it applies a query against new documents as they are discovered in the future.
    Retrospective Search and Prospective Search are the two sides of a single problem: Discovery.

    bob wyman

  • Basil

    @eck I’ve been wondering that myself :) There’s plenty of interesting stuff happening right now in the enterprise IT space, and all I read about here is the old social media stories and opinions I can get on Techcrunch…

  • Bruce Lerner

    Enlightenment without obfuscation. WTG Steve. (Although I prefer an obscure reference sprinkled in to keep me on my toes – I mean if we don’t keep the world spinning, won’t someone fall off?).

  • http://www.techcrunch.com/2008/08/23/the-role-of-social-media-in-covering-the-political-campaigns/ The Role Of Social Media In Covering The Political Campaigns

    […] Read the rest of this entry at TechCrunchIT […]

  • http://dalelarson.com Dale Larson

    I blogged previously about the promise that Obama would announce his VP candidate via SMS and email. But last night CNN broke story first on leaked information. Then Obama sent txt announcing Biden. Mine came at 1am/4ET!

    The only legit reason to txt at that hour involves a booty call…

    They announced on Twitter even later.

    If all you are going to use SMS and Twitter for is broadcasting, at least be polite about when you do it. Better yet, get an @reply in your tweetstream once in a while, or mention feedback you read in a text message when you’re responding to a question. Once you start actually having a conversation with me, maybe I’ll feel like you’ve earned the right to hit me up for a booty call.

  • http://www.aboutcreation.nl/2008/08/23/the-role-of-social-media-in-covering-the-political-campaigns/ The Role Of Social Media In Covering The Political Campaigns | aboutCREATION

    […] Read the rest of this entry at TechCrunchIT […]

  • http://www.aboutict.nl/2008/08/23/the-role-of-social-media-in-covering-the-political-campaigns/ The Role Of Social Media In Covering The Political Campaigns | about ICT

    […] Read the rest of this entry at TechCrunchIT […]

  • http://www.aleyram.com/forum/the-role-of-social-media-in-covering-the-political-campaigns.html The Role Of Social Media In Covering The Political Campaigns | SesliChat Sesli Sohbet

    […] Read the rest of this entry at TechCrunchIT […]

  • http://dncafterdark.wordpress.com/2008/08/23/random-thoughts-and-411-on-the-dnc/ Random thoughts and 411 on the DNC. « DNC AFTER DARK - Denver, CO

    […] OK, so what I did find really interesting was the social media bend.  And of course that caught my eye, as that is a big part of what I do everyday.  The convention being covered not only by local news and world news, but minute by minute through blogger’s, tweeter’s, and texter’s.  Do you think the local paper will eventually turn into one big tweet, in lots of 140 character segments?  I hope not actually, there is still something I love about reading the paper, sorting through all the articles I want to read, turning the pages, critiquing the writing style, etc…I just don’t think you get all that electronically when you are looking for the “whole story experience..”  However, I absolutely love Twitter and the like, and I think it is very cool to pop out a thought, a tiny url, a twitpic -and I love that during the week when I don’t have th luxury of turning the pages of the paper that the convention for me will be depicted in quick, to the point, tweets.  There is a great article I just read this morning about New Media and the effects it is having on how news is disseminated, whether government will be attuned to New Media and how the general public will accept New Media.  Check it out here. […]

  • JoeP

    QUOTE: “…the amazing thing about the New Media is just how little it has impacted so far on the story. No major leaks about the vice presidential nominations, no blogger unmaskings of damaging revelations about the candidates at the top of the ticket…”

    John Edwards may have been some distance from the top of the ticket, but he certainly had been a contender. New media raised the profile of his story, which ultimately meant that he wasn’t on the ticket, at the convention, or in an Obama administration.

  • http://www.drumsnwhistles.com/2008/08/23/intersections-twitter-track-and-cnn/ odd time signatures » Blog Archive » Intersections: Twitter, Track, and CNN

    […] in real time, unedited. (At least, in as real time as Tw*tter can be, given that they’ve disabled track and hobbled conversations. Hence, the use of the asterisk in their […]

  • http://easyonlineshopping.eu/?p=276 The Role Of Social Media In Covering The Political Campaigns – Easy Domain shopping

    […] Read the rest of this entry at TechCrunchIT […]

  • http://blog.christianebuddy.com/the-role-of-social-media-in-covering-the-political-campaigns/ The Role Of Social Media In Covering The Political Campaigns | Christian eBuddy Blog

    […] Read the rest of this entry at TechCrunchIT […]

  • http://blog.echovar.com/?p=499 echovar » Blog Archive » These Are No Ordinary Times: Time Becomes Real

    […] As we deepen the questions about the real time web, we uncover the startling fact that underneath all the layers of technology and specialized lingo, we find only ourselves. Human beings, mortals, gathering together to share our joys and sorrows, our dreams and aspirations, our humanity. As we pound out, hammer and tongs, the basic shape of our experience through the real time Network, we would do well to heed the words of that guy who said, “what if all this stuff really matters?” […]

  • http://dissonanciacognitiva.wordpress.com/2008/08/25/leitura-recomendada-25-agosto-08/ Links do Dia: 25.08.08 « Dissonância Cognitiva

    […] The Invisible Social Revolution – TechCrunchIT With just the weekend between now and the start of the major party conventions, the amazing thing about the New Media is just how little it has impacted so far on the story. No major leaks about the vice presidential nominations, no blogger unmaskings of damaging revelations about the candidates at the top of the ticket, no shaky video of loose talk or surrogates jockeying for position. […]

  • http://politics.drumsnwhistles.com Karoli

    Following through on Steve’s analysis that track changes conversations, if anyone was following my conversation with Rick Sanchez on CNN Saturday evening, then you saw me engage him in real time, challenge his use of Twitter and receive an on-air response to my criticism. In real time.

    Last night when he once again tried his experiment he was clearly making a hard effort to participate and give attention to the conversation with Tw*tter followers.

    That’s what Steve meant. One community, one member of a microcommunity, reaching over the boundary and changing the conversation. In real time.

  • Rob Holloway

    Steve, if we looked into the rear view mirror of your predictions from Microsoft to Hilary, your wrong most of the time. But the ever flowing stream of posts hides that fact. But you’re entertaining man!

  • http://ordaso.com/the-role-of-social-media-in-covering-the-political-campaigns/ The Role Of Social Media In Covering The Political Campaigns | Semantic Web

    […] Read the rest of this entry at TechCrunchIT […]

  • http://www.samharrelson.com/2008/08/28/real-time/ Real Time - Sam Harrelson

    […] Here’s a though provoking piece from Echovar: As we deepen the questions about the real time web, we uncover the startling fact that underneath all the layers of technology and specialized lingo, we find only ourselves. Human beings, mortals, gathering together to share our joys and sorrows, our dreams and aspirations, our humanity. As we pound out, hammer and tongs, the basic shape of our experience through the real time Network, we would do well to heed the words of that guy who said, “what if all this stuff really matters?” […]

  • http://www.smallbizpod.co.uk/blog/2008/09/01/twitter-track-and-the-business-of-the-real-time-web/ Twitter, track and the business of the real time web | SmallBizPod - small business blog

    […] you to search events as they happen on Twitter in real time, not after the event. As Steve said on Techcrunch IT recently: Search produces analysis after the fact, while track produces interactions that change […]

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