SaaS represents an increasing share of the installed software estate – in cloud-born companies, often 100%. If not managed and optimized, an uncontrolled adoption leads to SaaS Sprawl, sometimes called “Shadow IT”. Sub-optimized usage of SaaS subscriptions, increased risk, and audit exposures will become a headache when scaling a business. This talk illustrates frequent pitfalls and proposes the needed processes, skills and capabilities of the emerging SaaS Management discipline for CEOs, CFOs and CIOs.