Empathy deficit is the largest imminent threat to a businesses’ growth, but there’s hope. Humanized AI is allowing brands to create empathetic customer experiences by offering uniquely personal interactions with digital people. But what is empathy, really? And how can it help brands and storytellers better connect with their audiences in a cookie-less world? Soul Machines’ co-founder and CBO Greg Cross explains how embracing AI could be just the competitive advantage your brand needs.