Execution is key to a start-up’s survival and growth especially when it comes to fast-moving software and technology products. Being in the tricky intersection of investors, customers and employees, a founder needs to balance priorities, align teams and create a visionary product that works. Moreover, in this age of hyper feedback loops and changing business models, the founder has to be agile enough to absorb and quickly react to changes in the product roadmap and consumer needs. OKRs – a toolkit used majorly by engineering and product teams is more than relevant now for founders of all kinds to embrace. Join the session to learn the history of OKRs, what they are about, and witness case studies of successful real-life adoption.