• An iDay Retrospective With Snarky Captions

    Mr. Spike Lee came out to support the Keep A Child Alive foundation. We know he’s just trying to get one himself. Nicholas and I looked to escape the chaos that is the 5th Avenue Apple store in fair Gotham to the more tranquil and pleasant SoHo location. It was everything you could ever dream and want in an iDay. Tons of tourists who have no idea what’s going on, but want to… Read More

  • iPhone Launch at Apple Store in SoHo

    It’s here! Heaven’s gates—the Apple Store in SoHo—opened at 6 p.m. EDT, whereupon a half dozen people at a clip were allowed entry. Peter and I were there and we got to see Spike Lee and heard people say, “Is that Spike Lee?” As the doors opened, hecklers shouted, “You did it! You’re American heroes!” And Peter almost got into a fight with… Read More

  • Only Trendy People are Allowed to Line Up at SoHo Apple Store

    Nuts to the Apple store on Fifth Avenue. The Apple store in SoHo is where it’s at. (And, incidentally, where Peter and I will be for the actual launch. Woo!) The line wraps all the way around the block and the NYPD officers guarding it look absolutely thrilled to be there. And look at these two dudes, playing table tennis to pass the time. I’m sure that’s a metaphor for… Read More

  • NYC's Helio Flagship Store Coming Soon

    Helio’s newest flagship store has been spotted in NYC’s uber-trendy Soho. I’ve been watching the progression of this storefront for the last few months and it wasn’t until about three weeks ago that the ‘shed’ came up. For quite some time it was just a normal storefront that had been covered from the inside with just a Helio sticker logo. I’ve poked… Read More