Real-time bidding

Promising To Bring Mobile Ads On Par With Desktop, Real-Time Bidding Startup Gradient X Leaves Beta

After a six month test period, <a target="_blank" href="">Gradient X</a> took the beta label off its mobile ad platform. Backed by $3.75 million from GRP Partners (er, <a hr

Sociomantic Launches Singapore Office, Hires Another Googler To Run Operations

Ad-bidding platform Sociomantic is expanding into Southeast Asia with a Singapore office to be launched on July 1. The startup provides a real-time bidding platform targeted at ad buyers. When a site

Facebook Exchange: A New Way For Advertisers To Target Specific Users With Real-Time Bid Ads

Facebook is testing and will soon launch Facebook Exchange, a real-time bidding ad system where visitors to third-party websites are marked with a cookie, and can then be shown real-time bid ads relat