Adtech vendors still tracking EU users who deny consent via IAB’s TCF, study suggests

New research examining what happens after Internet users in Europe land on an ad-supported website and express their “privacy choices” — using a flagship ad industry consent manageme

PubMatic Raises $7.5 Million For Ad Optimization Platform

<img src="" class="shot2"><a href="">PubMatic,</a> an online <a href="

PubMatic Launches Dynamic Ad Price Prediction Tool

<img src="" width="215" height="79" /> With ad pricing from ad networks changing constantly, publishers not only have to

PubMatic: Remnant Ad Prices Are Half What They Were A Year Ago

<img src="" /> Fourth quarter data is starting to trickle in on how bad the online advertising downturn is turning out to be. T

Pubmatic Data Suggests Small Sites Command Higher Rates For Remnant Ads Than Large Sites.

Online ad-optimizing service PubMatic is now publishing an AdPrice Index with the average rates collected for remnant ads by 3,000 Web publishers. These are the ads that sites place from the big ad ne

PubMatic Takes $7 Million Series A

TechCrunch 40 finalist PubMatic has taken $7 Million Series A in a round led Nexus India Capital that included original investors Draper Fisher Jurvetson and Helion Ventures. PubMatic offers a meta ad

Using Pubmatic Could Land You Some Free Advertising

Advertising has gotten a lot more complicated since the early days of the internet. There are hundreds of ad networks out there. With targeting being the name of the game, efficiently allocating your

TechCrunch40 Session 6: Revenue Models & Analytics

Session six as follows, including our live notes. Spottt (Adbrite) Spottt helps like-minded sites promote each other for free. Just put a Spottt on your site, blog, or MySpace profile. Every time you