neoedge

Study: In-Game Video Advertising Trumps TV Advertising In Effectiveness

<img src="http://tctechcrunch.files.wordpress.com/2009/03/gamevertising-215x134.jpg" width="215" height="134" /> A study commissioned by <a href="http://www.neoedge.com">NeoEdge Networks</a>, a Mount

NeoEdge: For Casual Gaming, Ads Are Better Than A Price Tag

Casual gaming is a big business. A video games analyst at IDC, Schelley Olhava, estimated 2.6 million casual games were purchased ($52.7 million) last year. But in game advertising firm NeoEdge says t