Facebook Exchange

Search Ads, App Ads, Gifts, And FBX Could Make Or Break Facebook’s Q4 Earnings

Facebook <a href="https://beta.techcrunch.com/2012/10/23/facebook-q3-2012/">laid the groundwork</a> for several new money-makers in Q3 2012. <a target="_blank" href="http://investor.fb.com/releasedeta

By Pausing Its Low-Margin, Off-App Ad Network, Facebook Could Work On Porting Its Juicy Ad Exchange To Mobile

Facebook today paused the test of its mobile ad network, which lives in other apps that it splits revenue with, and reapplying resources to its mobile feed ads. Freed-up staff could work on bringing i

Facebook’s New Retargeted Ads Performing “Very Well”, Adds Partners To Run Them

<a href="https://beta.techcrunch.com/2012/06/13/facebook-exchange/">Facebook Exchange</a> could pull in a wealth of new advertising dollars by letting businesses retarget ads at Facebook users who've