AirPR

  • AirPR raises $5M to bring more data to PR

    AirPR raises $5M to bring more data to PR

    AirPR is announcing that it has raised $5 million in Series B funding. The company started out as a marketplace that matched up startups with public relations professionals, but is focus has since shifted to building analytic tools that measure the impact of PR — in fact, it sold the marketplace side of the business last year. AirPR has now raised a total of $10 million. The Series B… Read More

  • AirPR Sells Its PR Marketplace To The CHR Group

    AirPR Sells Its PR Marketplace To The CHR Group

    AirPR, a startup promising a fresh approach to public relations, has sold its PR marketplace to marketing agency The CHR Group. The marketplace first launched in 2012 and offered to connect startups with the right PR representation. (It opened more broadly the following year.) However, it’s not AirPR’s only product — the company also launched an analytics platform to track a… Read More

  • The Omniture Of PR? AirPR’s New Analytics Platform Aims To Show CMOs How To Invest In PR

    The Omniture Of PR? AirPR’s New Analytics Platform Aims To Show CMOs How To Invest In PR

    Startups and PR firms have long had a halting, if not embattled relationship. Spend time talking to entrepreneurs and those working at startups, and it won’t be long before you encounter the nagging mistrust founders have of PR firms and the PR process. That’s why AirPR, the PR marketplace and technology platform, is launching a new analytics platform that aims to restore some of… Read More

  • Startup-PR Matchmaker AirPR Opens To The Public, As Data Begins To Reveal How To Fix A Broken Model

    Startup-PR Matchmaker AirPR Opens To The Public, As Data Begins To Reveal How To Fix A Broken Model

    For pretty much as long as anyone can remember, a relationship triangle, or a “love triangle” if you will, has taken shape between companies and the PR firms that represent them and the press that covers them — existing in some sort of recursive loop. Yet, while that triangle should have come to represent a symbiosis and a valuable communication network, somewhere along the… Read More

  • AirPR Launches A Marketplace To Match Startups With Top PR Talent

    AirPR Launches A Marketplace To Match Startups With Top PR Talent

    Today, AirPR is officially launching its Match.com for startups and PR, peeling back the curtain on its PR marketplace for the first time. Essentially, AirPR has created a tech platform that aims to increase PR performance and remove the barriers that stand in the way of startups discovering and recruiting top PR talent to help them carry out specific projects. It does this through a… Read More

  • AirPR Nabs $1M From 500 Startups, Matt Mullenweg To Help Startups Find Better PR

    AirPR Nabs $1M From 500 Startups, Matt Mullenweg To Help Startups Find Better PR

    We in the media have a love-hate relationship with public relations firms and their professionals, with that relationship tending to skew heavily to the latter. Companies pour countless hours of blood, sweat and tears into building products and viable businesses, and when they’re ready to tell those unique stories, they turn to PR. But as it stands right now, companies struggle to find… Read More