Many of the industry’s top video game companies are putting more resources into going direct-to-consumers. The benefits are great, but so are the obstacles. Walled gardens are evolving, user acquisition costs are rising, and the value proposition of platforms is changing against this challenging backdrop. Whether you’re looking to expand your own video game business or simply curious about what lies ahead for the business of games, then this session will provide some valuable bits of information supported by real-world data and examples.
Chris Hewish | President, Xsolla
Chris Hewish, President of Xsolla, is an award-winning and well-respected Interactive Executive and Studio Head with experience driving operations and go-to-market strategies across all segments of the video game industry. Having directly designed and produced over 50 games generating more than $1B in sales, Chris displays a rare and successful combination of creative and business acumen in an ever-changing industry. An avid gamer, Chris leveraged that passion into a successful career making games.