Sponsored Content by URBAN-X

Why the Time is Now to Reimagine City Life

Cities play a central role in innovation and creation of economic opportunity. And since the early days of human civilization, cities have depended on technology to improve quality of life. That’s one of the core principles behind URBAN-X, the urbantech startup accelerator built by MINI and Urban Us.

Each new advance—from Roman aqueducts to Manhattan’s electrical grid—solved problems from a previous generation and created huge opportunities for the next. For eons, the often brutal challenges of urban life turned cities into crucibles of innovation, culture, economic vibrancy, and creativity.

Most of today’s ubiquitous technologies emerged from the demands of city living: Street lighting. The elevator. The automobile above ground, and the subway below. The telephone, smartphone, and the cellular networks that power them. The 911 and 311 systems.

A century ago, General Electric was a startup bringing the first electricity grid to life in downtown Manhattan. Not far away, Otis Elevator came to life in Yonkers, New York. Today, with Uber, Lyft and AirBnb, the cycle continues, only now with multiple new technologies and platforms, more capital, and a more sophisticated startup ecosystem.

While each new generation of technologies enabled cities to grow for every positive outcome, there were also unintended negative consequences—everything from traffic and affordable housing shortages to CO2 emissions and job displacement. As odd as it may seem in the age of digital transformation and the Internet of Things, modern cities struggle to be early adopters of tech.

As consumers, we constantly fiddle with new products and services; if they don’t work, we move on. But this is much more challenging for leaders charged with running cities. What happens if a new 911 system fails? What is an acceptable risk when trying new road surfacing materials?  What’s an acceptable failure rate for a self-driving bus?

It’s not just city government that has to worry constantly about the public interest. Private organizations manage a great deal of what makes cities possible. Real estate firms, utilities, logistics companies, and others grapple with questions such as, “How will new energy storage behave in the next hurricane? How do I work with water equipment installed inside a customer’s home when I’ve spent decades just delivering water to their home?”


Startups are uniquely positioned to solve some urban problems, but they face unique challenges when working with cities and the large, established industries that manage critical city services and infrastructure.

That’s why URBAN-X was created—to help a new class of urbantech pioneers engineer the city-as-a-service and steer past the roadblocks; from how best to work with city governments and highly regulated marketplaces such as energy and real estate, to dealing with slow budget cycles and local bureaucracies. MINI experts guide founders in design, manufacturing, engineering, marketing, community building and branding. Urban Us connects startups with the leading community of founders, investors, companies and city officials.

Together, MINI and Urban Us have helped capitalize over 50 startups who are working with more than 50 global cities. Each startup pursues an aspirational goal: to get their solution into 100 cities within the next five years.

Among our portfolio are companies like 1Concern using machine learning to save lives in cities like San Francisco and Los Angeles with real-time assessment of natural disasters like earthquakes. Rachio has shipped a top selling consumer irrigation device to communities throughout the United States and is now become part of the infrastructure used by municipal water systems to reduce demand on scarce water resources. Numina is making cities more responsive by empowering them with the most comprehensive and dynamic view of multimodal traffic yet. They’re working with six top-50 metro cities and in less than two years are emerging as the leader in street-level intelligence. 

Currently, we’re working with nine startup teams and we’re looking to work with up to 20 new teams in 2018.

We work with founders who have proven it’s possible to build startups that deliver both public benefits and outsized venture returns. They’ve attracted funding from many of the best known venture firms and count some of the best known public and private organizations as their customers.

We can’t make startups easy, but we’ve developed a program and a playbook to increase your chances of building not just great companies, but the great cities of tomorrow—today. Here’s a look at the teams we’re currently serving, and how—and where—they are already making a difference.

Faster, safer construction projects

Versatile Natures quickly gathers and analyzes data about construction site operations. In Israel, the company has already demonstrated that it can improve productivity and safety.

Real-time, high-resolution urban satellite imagery

Swiftera provides imagery of urban environments at a higher resolution, lower cost and higher update rate than satellite systems. Clients continue to expand use cases for the imagery for everything from insurance to planning.  

3D-printed antennas for advanced radar

Lunewave has solved traditional performance issues that have limited adoption for radar for machine vision applications like autonomous vehicles. Their Luneburg lens and antennas gives Tier 1 suppliers and OEMs access to radar with similar performance to LIDAR, but without the failure modes associated with adverse weather conditions.

AI-powered road diagnostics

RoadBotics builds on research from Carnegie Mellon University to automate the inspection and analysis of streets. They precisely identify and rate a wide array of important roadway features and conditions, including cracks, potholes, signage, vegetation, debris and other characteristics. The company is currently serving municipal customers in Pennsylvania and California.

Optimizing use of public spaces

Qucit—short for Quantified Cities—applies artificial intelligence to optimize the operation of urban spaces. The company works with cities and businesses like Paris’s Velib (the largest bikeshare outside China) to help them increase quality of service for citizens by assuring availability of shared resources like shared bikes and public spaces.

Premium experiences for mobility

Upshift makes getting a car in the city simple and delightful. Send a text and get a vehicle delivered, clean and fully fueled—every time. Already loved by customers in San Francisco, the company offers a concierge service that is simple and all-inclusive.

The evolution of our energy grid

Blueprint is transforming real estate assets into energy assets. They are building a suite of data-driven, machine learning tools that automates the curation, operations, and cash flow management for a new class of energy systems and marketplaces.

In addition to the seven companies selected for the third cohort, URBAN-X is also working with two resident startups:

3D tools for architects and planners

Created by researchers at MIT, Hosta Labs develops 3D models in real time from regular pictures for design and renovation. By reducing the time and money it takes for architects, contractors and designers to obtain room dimensions and create floorplans for renovations, the company is changing the way we experience and furnish our built environment.

Collaborative, space-as-a-service model for brands

Good Goods is a collaborative retail model for shared urban spaces. Their space-as-a-service platform offers emerging and established brands month-to-month membership. Through design and curated b2b and b2c experiences, brands are able to gather analytics and insights, as well as prototype interactions in support of future retail experiences. Their first shop is open now in New York’s SoHo neighborhood.


URBAN-X is a five-month program based in Brooklyn and designed to solve city-scale challenges. Built by MINI and Urban Us, the program serves founders from around the globe working to transform cities. Beyond our $100,000 investment in each team, we provide design, communications and engineering support and help teams connect with more than 2,000 founders, investors and customers who have been working to help our 50+ portfolio companies re-imagine city life.

While we work with many ventures in mobility/transportation and real estate, we’d love to meet teams working in areas like energy, industrial applications, smart commerce, security, food, water and waste. Think you’ve got the right technology and team? Learn more or apply for our next program by January 31st, 2018.