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Startups around the world are solving old problems with modern cloud services

By Joseph Tsidulko, Senior Director of Communications, Oracle

How do application containers support truck shipments in Saudi Arabia, or serverless architectures aid trash removal in Brazil? What’s the link between machine learning and pest control on Israeli farms, or blockchain and Europe’s elite fashion houses?

The answer is that many innovative startups around the world are solving longstanding problems by building with those modern cloud services on Oracle Cloud Infrastructure (OCI). With next-gen computing technologies at their disposal, creative entrepreneurs can compete at a speed and scale never seen before.

Take Saudi-based Awini, a ridesharing startup that pairs truck drivers with companies looking to transport goods. Part of Oracle for Startups, Awini has been called the “Uber for trucks.”

Image Credits: Getty Images

While shipments are packed in containers of the old-fashioned variety, Awini turned to Oracle Container Engine for Kubernetes to realize the speed and agility of container-tech when developing route management, driver safety and fuel tracking features for its app.

Using the managed Kubernetes service to orchestrate application containers on OCI, Awini has seamlessly rolled out those new capabilities while expanding its network of drivers and its customer base.

In Brazil, the perennial burden of trash removal got the modern cloud treatment from Waste2Go, also participating in the Oracle for Startups program. 

Waste2Go found that serverless computing, a cloud-native approach to running apps by executing code on-demand rather than provisioning servers, was the best architecture for connecting the country’s waste producers with waste collectors. 

The startup turned to Oracle Cloud Functions, a serverless platform based on the Fn Project framework, to help them make cities cleaner, boost recycling and reduce deposits in landfills.

With cutting-edge computing technologies readily available to a new breed of tech-savvy entrepreneurs, the possibilities for improving the world seem endless.

AgroScout, also part of Oracle for Startups, is using advanced artificial intelligence to detect pests and diseases before they threaten crops and the livelihoods of farmers. The Israeli agritech startup turned to Oracle Cloud Infrastructure Data Science to develop machine learning algorithms that help them analyze photos captured by drones flying over fields.

Image Credits: Getty Images

AgroScout also took advantage of Oracle Cloud Native Services to implement micro-services, breaking its applications up into smaller service components connected by programming interfaces. Transitioning to that dynamic application architecture made it easier to onboard customers and put its tools at their disposal. 

From farms in the Middle East to the fashion runways of Europe, modern cloud services are powering innovation.

German startup retraced is using blockchain, a securely shared ledger of decentralized data, to help prominent brands sustainably source their apparel.

Using a solution built with Oracle Blockchain Platform, retraced customers can map and verify their supply chains to certify raw materials, textile manufacturers, fabric dyers, craftspeople, factories, and seamsters. 

The companies that have joined the Oracle for Startups program are tackling diverse problems across very different industries and far-flung geographies. 

But their missions share a lot of common ground—all are building novel products on OCI that not only help their customers succeed, but also make their countries cleaner, healthier and more equitable.

Awini, Waste2Go, AgroScout and retraced show that all it takes to change the world is a desire to solve complex problems, some creative entrepreneurship, and the right set of computing tools.