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Advertising disrupted: What user privacy means for marketers

AppsFlyer connects brands directly to what drives their consumers through a comprehensive suite of measurement and analytic solutions. With 12,000+ customers across the globe and 7,000+ integrated partners, AppsFlyer works with brands like Nike, Blizzard and Tinder to help brands reach their ROIs, identify cohorts of their users, and re-engage consumers without compromising on individual privacy.

In a recording of AppsFlyer’s industry podcast, Next in Marketing, Mike Shields (podcast host and former Wall Street Journal, Business Insider, AdWeek and Digiday editor) along with guests Brian Quinn, US President & GM, AppsFlyer and Ana Milicevic, Co-founder and Principal, Sparrow Advisers delve into the ecosystem’s pivotal privacy updates, including Apple’s IDFA opt-out and the impact of iOS 14 to measurement and attribution, as well as targeting in a cookieless world. 

They also discussed the future of personalization post-regulations in this session that addressed the most pressing issues and headlines on the mind of marketers globally.