As digital enterprises look to retain loyal customers and keep them engaged as both the brand and user bases grow, “good experiences” are becoming more significant touch points in user journeys.
Customer experiences, which used to be more discreet events—like a chocolate left on a hotel pillow or getting a 50% off coupon code—are evolving as brands look to provide something more unique and novel through digital transformation.
In a fireside chat, followed by a brief Q&A, Gabie Boko (Global VP Digital, Hewlett Packard Enterprise) and Anjul Bhambhri (Adobe VP of Platform Engineering) discussed how brands can focus on removing friction and adding memorable nuance to the various touch points of invaluable experiences.