There are many Twitters now, but we may never have another Twitter again. As the eminent Twitter of its time, Twitter served up a lively, often incoherent mix of paradigm-shifting cultural phenomena (Arab Spring, the Me Too movement, Black Twitter), breaking news, corporate existentialist brand building, tweet-addled U.S. presidents and hardcore porn. Now, we’ve got … Continue reading Threads won’t be fun — but it will give brands a refuge from Twitter