After Snap’s stock took a hit from its weak first-quarter earnings, the company today made its pitch to advertisers at IAB’s NewFronts where it introduced new ad products and opportunities. Here, Snap’s new President of Americas Rob Wilk, previously Microsoft’s head of Advertising, and Chief Creative Officer Colleen DeCourcy, spoke about a test that allowed … Continue reading Snap announces tests of sponsored links in My AI, new ad products for Spotlight and Stories