Spotify’s test of a Friends tab on mobile hints at expanded social ambitions

Spotify’s success with Wrapped, its year-end review, designed for social sharing, may be pushing the company toward building more social experiences directly into its mobile app. The company for many months has been testing different iterations of a “friends activity” tab on its mobile app, and investors have now taken notice. During the streamer’s Q4 … Continue reading Spotify’s test of a Friends tab on mobile hints at expanded social ambitions