European carriers file to create joint venture for opt-in ad targeting of mobile users
European telcos are moving ahead with a plan to create a joint venture to offer opt-in “personalized” ad targeting of regional mobile network users following trials last year in Germany. Although it remains to be seen whether European Union regulators will sign off on their plan. In a filing submitted to the European Commission’s competition … Continue reading European carriers file to create joint venture for opt-in ad targeting of mobile users
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