I can’t get it out of my head: A honkingly big Caterpillar sign that read, “JOIN US AS WE BUILD A BETTER WORLD.” The digital recruitment billboard at CES 2023 followed promos for an autonomous compactor and excavator, and proceeded another callout: “CHECK OUT OUR BIG AUTONOMOUS TRUCK ⬇.” I did, and boy was it … Continue reading How companies at CES are taking on climate change (or pretending to)