Snap and Amazon partner on AR shopping in the Snapchat app, initially for eyewear

Snap has landed a notable new partner for its augmented reality-powered Virtual Try-On shopping experience with today’s news that Amazon will now offer Snapchat users the ability to digitally try on eyewear styles from a range of popular brands. The new partnership between Amazon Fashion and the social app maker will see brands including Maui … Continue reading Snap and Amazon partner on AR shopping in the Snapchat app, initially for eyewear