Netflix signs up with UK TV ratings agency BARB to reveal streaming viewership numbers
After years of being tight-lipped on viewership numbers, Netflix teamed up with British TV ratings agency Broadcasters Audience Research Board or BARB, an organization in the U.K. that reports broadcast and streaming numbers. Starting in November, the organization will measure Netflix’s daily streaming numbers as well as report on its monthly reach and share of … Continue reading Netflix signs up with UK TV ratings agency BARB to reveal streaming viewership numbers
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