Live Nation bets millions on high-tech reusable cups to combat plastic waste

Picture the aftermath of a festival: A sea of fans depart, leaving behind any number of empty water bottles, disposable cups, wristbands, lost IDs and maybe even some used-up whipped cream chargers. For all the environmental lip service we hear from megastars, the carbon footprint of live entertainment has only recently received the attention it … Continue reading Live Nation bets millions on high-tech reusable cups to combat plastic waste