TikTok reportedly drops plans to expand its live e-commerce ‘Shop’ venture to the US

TikTok has reportedly dropped plans to expand its live e-commerce “TikTok Shop” initiative to the United States and additional parts of Europe, according to the Financial Times. The company launched TikTok Shop in the U.K. last year, its first market outside Asia, allowing companies and influencers to sell products through QVC-style livestreams. However, the venture … Continue reading TikTok reportedly drops plans to expand its live e-commerce ‘Shop’ venture to the US