YouTube teases livestream shopping expansion with co-streams, live redirects

In recent years, YouTube has been working to transform its platform into more of a shopping destination with product launches like shoppable ads or more recently, the ability to shop directly from livestreams hosted by creators. Now, it’s furthering that investment with new features for live shopping experiences. At yesterday’s YouTube Brandcast event, where the … Continue reading YouTube teases livestream shopping expansion with co-streams, live redirects