Twitter tries to woo anxious advertisers with a slate of premium video content at the NewFronts

Twitter returned to the Digital Content NewFronts this evening to pitch its upcoming premium video content slate to advertisers, as it had in previous years. But this time around, the company is faced with a group of media buyers who are worried about the future of the social network as a “brand-safe” platform for their … Continue reading Twitter tries to woo anxious advertisers with a slate of premium video content at the NewFronts