From movies to shipping, AWS is driving Amazon’s revenue diversification

Boxes move along a conveyor belt at the Amazon.com Inc. fulfillment center on Cyber Monday in Robbinsville, New Jersey, U.S., on Monday, Nov. 30, 2015. Online sales on Cyber Monday may rise at least 18 percent from a year earlier, slower growth than during the holiday weekend, as consumers start their Internet shopping earlier, according to forecasts by International Business Machines Corp. Photographer: Michael Nagle/Bloomberg via Getty Images

Put simply: Most of Amazon’s operating income came not from selling stuff, but instead from selling compute and storage.

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